Privacy Policy
Last updated: 1 April 2026
1. Who we are
NLA Performance Ltd (“we”, “us”, “our”) is the data controller for personal information collected through this website (https://www.nla-performance.com). We are registered in England & Walesand based in Nottinghamshire, UK.
For data protection enquiries, contact us at: [email protected]
2. What data we collect
We collect personal data in the following circumstances:
- Contact form submissions: name, email address, company name (optional), division of interest, and the message you send us.
- Newsletter subscriptions: email address and explicit consent timestamp.
- Analytics: Vercel Analytics collects aggregate, anonymised data (page views, referrers) — no personal data is collected or stored.
- Cookies and localStorage: We store your cookie preference in
localStorage(key:nla_cookie_consent). See our Cookie Policy for details.
3. How we use your data
- To respond to your enquiry (legal basis: legitimate interest / consent)
- To send you the NLA Performance newsletter, where you have explicitly subscribed (legal basis: consent)
- To improve our website through aggregate analytics (legal basis: legitimate interest)
4. Data retention
- Contact enquiries: 12 months from date of enquiry
- Newsletter consent records: Until unsubscribed + 3 years (legal compliance)
- Analytics data: Aggregate only — no personal data retained
5. Third-party processors
We share personal data with the following processors under appropriate data processing agreements:
| Processor | Purpose | Location | Safeguard | Personal data? |
|---|---|---|---|---|
| Vercel Inc. | Website hosting and privacy-first aggregate analytics | United States | EU Standard Contractual Clauses | No |
| Resend Inc. | Transactional email delivery (contact form replies, newsletter) | United States | EU Standard Contractual Clauses | Yes |
| Unsplash | Image content delivery network | United States | N/A — no personal data processed | No |
6. Your rights under UK GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of your data
- Right to rectification — correct inaccurate data
- Right to erasure — request deletion of your data
- Right to data portability — receive your data in a portable format
- Right to object — object to processing based on legitimate interest
- Right to restrict processing — limit how we use your data
To exercise any of these rights, email [email protected]. We will respond within 30 days.
7. Newsletter
Newsletter subscriptions are consent-based. We use a double opt-in process — you will receive a confirmation email before being added to any list. You can unsubscribe at any time via the link in every email or by contacting us directly. We do not share your email with any third parties for marketing purposes.
8. Cookies
We use only essential cookies and localStorage. No advertising or cross-site tracking cookies are used. For full details, see our Cookie Policy.
9. Right to complain
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
10. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of this page reflects when changes were last made. Continued use of this website after changes constitutes acceptance of the updated policy.
11. Contact
NLA Performance Ltd
Nottinghamshire, UK
Registered in England & Wales
[email protected]